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Liz Strauss Speaks at SOBCon

May 12, 2007 By Gitr 5 Comments

Hi, how am I?

This is how her conversations with one of her good friends start. It’s “pick me up” session to build the other one up. Blogging is not about me, me, me, though. A common misconception of blogging is that they are selfish diaries about your cat and what your cat ate for lunch. No one is going to accuse Successful Blog of being selfish, that is one thing for sure.

You need to think of blogging as a business. Businesses come and go, but the people and your relationships with those people remain no matter where they go.

Don’t stand a the podium and talk down to the readers. Engage them and get conversational with them. You can get people to read things that they don’t have an interest in by making your discussion conversational. [tag]Conversational writing[/tag] is not about writing how you speak, but how you think. Use contractions, leave out your “ums.”

I’m sorry I don’t have more of her talk, but I was running her slideshow. ๐Ÿ™‚

[tags]SOBCon, SOBCon07, Liz Strauss[/tags]

Filed Under: WoW

Reader Interactions

Comments

  1. troy worman says

    May 13, 2007 at 8:50 am

    Good stuff, Gitr. I totally agree with Liz’s having fun comment. By the way, I’m glad to have met you. Great conversation. I look forward to continuing it online. Blog on!

  2. Gitr says

    May 13, 2007 at 5:01 pm

    Troy,

    Thanks for visiting. I was so glad to get to spend some more time with you Saturday after having to bow out at 11:00 from the bar. I should have stayed down since I only got 4 hours of sleep as it was.

Trackbacks

  1. » Blogging Live from SOBCon ChicagoOrbit Now! » Blog Archive says:
    May 12, 2007 at 11:35 am

    […] Liz Strauss > It’s about having fun. If you aren’t having fun, you’re not doing something right. Blogging is a business. How blogging is like a business: find out how things work, get to know the numbers, we have a vision, choose your customers… and listen, look at the people, and get to know them… she quoted steve farber, “do what you love in service to the people who love what you do.” When you push the “publish” button you are publishing for the world, your grandchildren… you are publishing for the people who go through Google’s cache to find the stuff you don’t want them to find. but when you publish on the net, that is when the conversation starts.” Liz says to write in a conversational style… and people will engage. Gitr’s Interpretation. […]

  2. Sunday Reading - 13 May 2007 says:
    May 13, 2007 at 11:06 am

    […] 07 has come and gone. Easton Ellsworth, Jesse Peterson (here, here, here, here, here, here, and here), and Jason Alba (here, here, here, here, here, here, here, […]

  3. » SOBCon RememberedOrbit Now! » Blog Archive says:
    May 15, 2007 at 2:08 am

    […] Liz Strauss Speaks […]

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